Philanthropy of few to solidarity of many
Never underestimate a large number of people donating small amounts of money over a long period of time to support ideas to save our planet & people. Its the only way.
Philanthropy of few to solidarity of many
Never underestimate a large number of people donating small amounts of money over a long period of time to support ideas to save our planet & people. Its the only way.
Watch this video on Individual Fundraising
What is Solidarity of the many in fundraising?
A large number of people giving small amounts of money over a long period
time.
E.g Roselyn
donates 5$ per month for 36 months to ABC Nonprofit to support independent
journalism.
What is Solidarity of the many in fundraising?
- Unrestricted funds which the organization can spend wisely on its most urgent needse
- Predictable
- Preferably local citizens
- Builds resilience
What method works best?
Human persuasion
Either in person (face to face) or through a video call. Much more effective than
sending out an email
or
having digital ads. Esp when we need donors who will commit to the long term.
1. Key steps in the process
Key definitions
| Term | Definition | Remarks |
|---|---|---|
| Donor Sign Ups | Donor pledges a regular donation by signing a paper NACH Form or Online Authorization, (UPI??) | Payment ecosystem in India is innovating rapidly. There is hope. |
| No show | % of Paper NACH Forms that are rejected by Bank | Signature Mismatch, incorrect Details |
| Donor Acquisition | # of Donors who “donation hits the Bank” | Insufficient Balance |
| Donor Retention | % of Donors (from the original cohort) who continue to give | Good Communication, Journey and engagement for donors |
| Life Time Value | The Total donation over n Years that a well engaged donor contributed in her/his lifetime (monthly donation x number of months active) | Anywhere between 15K-20K |
2. The Story of a 100 regular donors
Let us imagine that we have started fundraising and acquired 100 Donors in the 1st Month.
3. What will be the Life Time Value from these 100 Donors?
4. What if we acquire 100 donors every month for 5 years?
5. When will i recover my investments?
6. What if i did one time donations only?
7. Key takeaway - Retention is key, Long Term giving should be prioritised, Working together with teams because everyone should feel that fundraising is an important function in the change making journey
Process of Fundraising from Individuals - remotely
Simple process map to start with..
Framework to choose the right tools to manage this process
Now that we have the process flow, some tools that you will need
- Email Blasts (Eg. GMail Templates, YAMM, TinyLetter )
- Meeting Scheduling ( Calendly, MeetingBird , Google Calendar)
- Video Conference/Meeting (Zoom, GMeet, Whatsapp Call - seem very popular with the donor audience) Choose what is best/easy for your audience
- Donor Management System (to track donations, keep them posted, etc) - salesforce for non profits, ERPNext
- - Payment Systems - Stripe, other local payment systems, gateways -
- Some Donor Management Systems come with payment systems integrated - OpenCollective, etc
Key learning - Many pledged because i asked. Some left/forgot just because i did not stay in touch.
Credits :- Rajesh, Ananth, Arthan Careers, Megha, Jinso
Shemeer
Shemeer is obsessed with tech for social good and has 12+ years of experience in leadership, design thinking and impact technology.
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